What's Your LinkedIn Style?

Once in a while, I get it wrong. It's true. I think I have a client figured out - I've interviewed them, gone line-by-line through their resumes, LinkedIn profiles, and questionnaires and spent hours reading their posts, comments and articles on social media and print. I've researched the groups they belong to, the companies they work at, and the schools they've attended. I sort the stories of their careers and lives into logical and relevant order, and then sit down to write a bang-up bio that I'm sure is the embodiment of their personality, passion, and essence. Then I hit Send and wait. Typically, what follows are oooh's and ahhh's, but now and again, it doesn't happen that way. Sometimes

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