Communications? Marketing? PR? Is There a Difference?

Communications Versus Pubic Relations, Marketing and Advertising. What’s the difference? Question: I hear the term communication strategy more and more these days. It seems to be used interchangeably with marketing, public relations, adverting and sales. So what gives? Is there a difference between communications and all those other processes? Are they all the same thing or or is the term "communications" just another buzz word? Answer: Good question. Many small businesses lump all of these into a rich, soupy mix, which is okay by the way. What’s important is to know the importance that each role plays, and to use it appropriately and independently. Marketing addresses business strateg

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