April 19, 2020

Once in a while, I get it wrong.

It's true. I think I have a client figured out - I've interviewed them, gone line-by-line through their resumes, LinkedIn profiles, and questionnaires and spent hours reading their posts, comments and articles on social media and print....

January 7, 2020

Are you like me and frequently do things the hard way?  Like typing out the same messages over and over again?

If so, you’re going to love Google Chrome’s Auto Text Expander. This nifty time-saver lets you insert snippets of code, phrases, hashtags, long links, reports,...

December 29, 2019

I know what you’re thinking. Ugh! The last thing you want is to dump a bunch of gobbledygook into your customer’s inbox that they probably won’t read anyway.

But wait. If you’re giving them something useful, engaging, and relevant, nothing could be further from the trut...

November 11, 2019

You may have heard the rumor that, as a society, we now have the attention span of a goldfish. So, it only makes sense that short and snappy blog posts get the most likes, views, and shares, right? 

Wrong!

The experts at Wordstream tell us using long-form content, i.e.,...